Maximum Lawyer

Tyson Mutrux 00:00:00 Get ready because here's your host, Tyson Matrix.

Tyson Mutrux 00:00:06 Don't be used as easy as a layup. Stay up all the way up.

Tyson Mutrux 00:00:13 Good morning everybody. I've got a really exciting, show for you. It's it's really kind of interesting because I feel like it's I is slowed down a bit and, because we were at this point where news was coming out every single day with different, like, updates, and it's kind of slowed down a bit. But then the last couple of days have been pretty interesting. there were there were things that were happening in the middle of me, actually searching that like, for example, Google made an update when it comes to their AI mode. And, and then I actually got a check, a text from Jeremy Danielson about comet, which was something that was launched by My perplexity, which was really cool. I've I somehow. So he got on the waitlist, I looked, I opened up my browser, went to it, it gave me immediate access. And I want you to be very, very careful.

Tyson Mutrux 00:01:11 This isn't even one of the things I'm going to cover today, but I will be very, very careful about which computer you downloaded onto, because it's what's really cool is it's a, it's a browser based AI agent. And I downloaded onto this computer right now that I'm streaming from this is the one that's set up for the podcast. I've got my workstation over there for for law firm work and it does not. I went back and tried to download it. It will. It puts me on the waitlist on that computer. So it's interesting. It does not give you access on every single computer. Just because you get access doesn't mean you're going to get it every single time. Be very, very careful about that. So, choose your computer wisely. So there we go. the show today, though, I, I, like I said, I do I've got a lot. I'm going to try to get everything in in the 30 minute slot. But, first story we're gonna be talking about is it's actually a combination of a couple stories.

Tyson Mutrux 00:02:12 It's about ranking number one with AI. where are you from? it's another one we're going to be talking about cadence, speaking cadence when you're talking about Google Maps, but not necessarily really about Google Maps, you'll know what I'm talking about in a second. And then some free AI courses that I thought were really kind of interesting that people might be interested in. So let's get into the first one, and I'm going to start before getting to the meat of the story I did. I was already I actually had the show prepared. And then this morning I saw this article and this was really interesting. this is from Search Engine Land, which I, I do like to get on every once in a while. I traffic is up 527%. And so the name of the article is I. Traffic is up five 527%. SEO is being rewritten. I platforms are transforming. Discovery. Traffic is surging now. Strategies must evolve according to the 2025 pre visible AI traffic report. And so I'll just read a little bit more of this.

Tyson Mutrux 00:03:22 For the past year we've talked about how I might change search. And they emphasize might that moment is over. And that's what the moment I actually it's interesting because I, I saw the title of this article and I said, okay, the shift is happening then because we we've been talking about, you know, in 2 or 3 years, this is what's going to happen. It's already happening. The move is happening rapidly, much, much faster than I would have thought. I think, and they talk about this, this is no longer a what if conversation. We are seeing a measurable shift in web traffic moving. And this is something that we've been talking about for a little bit, where you have to get your sites ready for this. That's something that we have been doing. We have been strategically changing the way we produce our content for the site to make it more friendly. that's it's really, really important. So not in theory, in actual traffic, in just five months total. I referred sessions dumped, jumped from 7076 to 107,000.

Tyson Mutrux 00:04:25 That's 827,500. 27% increase between January and May. Some Sass sites are now seeing over 1% of all sessions coming from LMS. Traffic from ChatGPT Claude and others is doubling and tripling across verticals like legal, health and finance. Legal. I don't know if you caught that part. Legal. Health and finance. Really, really interesting. and here's the tldr. They say on what you need to know about AI research. So obviously it's up llms are already part of the user journey. I can, high Hi consulting industries are leading, so that means legal finance, SMB insurance and health. That makes up 55% of all LLM driven sessions. Wow. Holy geez. That's a lot. That's way higher than I would have thought. ChatGPT leads, but the field is widening. SEO is splitting and speeding. Speeding up. It's no longer just about ranking in Google. You no need to earn visibility. So, the reason why I brought up a Google AI mode is I now see how they're going to make the transition.

Tyson Mutrux 00:05:29 I was searching yesterday and I was something stupid about Superman, to be honest with you, but I got a pop up from Google and it said, do you want to use AI mode? And I was like, heck yeah. So I hit yes, just because I wanted to. I wanted to see what it was about. And sure enough, it's a different view. So what I'm going to do is I'm going to show you, what it looks like if you've not yet seen it and how to find it. So, I just did a simple search. so I'll go over here. So, you know, what does Mizzou football rank this year? People are sleeping on Mizzou football again. They did it last year. They're going to sleep. They're going to do it again. So this is the regular search for those of you that are watching. Those of you that are listening. There is under the search bar in Google. There is there are these it's a list of menus, list of tabs that you can click on.

Tyson Mutrux 00:06:24 And those of you, whenever I say these, you're probably gonna know I'm talking about. So there's the all there's the news images, videos all that. Well now they've added on the far left side eye mode and it looks like this for those it's it's just a to me it looks like what I mean I think it kind of looks like what a browser should look like in my opinion, where you get the answer right away and then on the right side you get the links. I think this is a much cleaner view. This to me is how search should look. Now. I should be able to scroll more. I do wish I could scroll a little bit more, but that could be just out of habit where with Google you're used to being able to scroll. I can't scroll, I don't, I'm not dealing with with a bunch of ads. I'm not dealing with a bunch of crap that I just don't want to see. This is boom. And I also have on the left side, I've got the the the button to put another prompt.

Tyson Mutrux 00:07:18 I also have my history I like this, it's so much cleaner. This is something that might save Google maybe might might. But I, I see the way. Now, this is, this is, what they're going to be doing before, but I want to make sure I share that with people so you can see it because it is very, very interesting to me. But. All right, here we go. Let's go now to our next story. And actually, I'm sorry, I don't want to I don't want to get too far ahead of myself. So, the next thing that I do want to talk about, though, Is, It is about a a guy that he actually created it. Or he got his company to number one on Google with, just I. And so I'm going to walk you through his strategy because it's really interesting. And I think that it's something you can use now. I, I will say there's a part of his strategy where he was looking for a boring company.

Tyson Mutrux 00:08:24 Okay. I don't think we have a lot of those. I think that in, I think a lot of us were in competitive markets. injury is very competitive in what is family law, estate planning, criminal, all that. I think these are all competitive markets. So that is one thing. But this video was done by Greg Eisenberg. I've I've talked about him in the past. He does a lot of cool stuff with like vibe coding and all that. But he had his friend on his name is James, the boring marketer James I don't. It just. I don't even know if they ever mentioned his last name. But James, the boring marketer. So James, he actually he partnered with a mobile diesel mechanic business in Charlotte. All right. So that's why they talk about a boring business. And what they used will use was clogged code, which I think I mentioned Claude code last week. Claude code's also awesome. It's one of those things where, you know, perplexities. There's, like, so many great things out there, Claude.

Tyson Mutrux 00:09:24 Perplexity, all that. But what he uses. Use Claude Claude code and then other AI tools is what he says. So he picked this boring business, is what he did. and he really kind of attacked it. They used Claude to do keyword search. And then the prompt was, here's my site. So the list of the site, what keywords should I optimize for? And then Claude returned about 25 to 50 keywords across, you know, emergency terms, local geographic terms, service slash problem based queries. And then used it for instant mapping and page creation. So he built a dedicated landing page or built dedicated landing page for each of the services and cities. So service plus city. So he had been a lot of different combinations. So the pages include local landmarks, FAQs, internal links between the services and the cities. Also pretty cool. I think that part is pretty spot on when it comes to SEO, SEO audit and fixes via Claude. So he prompted Claude ultra Link or Ultra think through my site.

Tyson Mutrux 00:10:28 Fix all SEO issues. Pretty interesting. prompt. Claude added schema markup, sitemaps, alt text. it improved the site speed by compressing images and converted to WebP, and I don't even know what that means. and then created internal links automatically. it also so we talked about it improving speed and authority. It's a really big one. He ran the site through page Speed Insights. It copied errors into Claude for automatic fixes. Used the Vercel plus GitHub for, fast, seamless deployment. It's pretty cool. This is crazy because this is all just AI and then Google. The Google business profile part of this. He created a GMB and seeing all data with site for net. So that doesn't seem to me that he could have done that with AI. that part unless I guess, I guess Cloud Code could have done that with as an agent. So never mind. I guess that is possible. And then use cloud sub agents. So ran agents in parallel to find missing all text, audit the metadata and then research competitors.

Tyson Mutrux 00:11:37 That's pretty cool. So here's the list of the tools that he use. Claude code that, for building, auditing and optimizing the site used Figma plus Anima and those. That's for converting designs and, react. I don't know about that, but that was really about the design part of it. I do, because there's basically this was an hour long video and then I just went. Speaking of I, I used AI to give me basically the, the, the rundown from the video because it's, it was pretty dense and I was like, I just want to streamline this for everybody. So, so that had to do with the design, then used GitHub and Vercel for code versioning and auto deploy. So that was just, you know, being able to deploy things, to actually get them done. the Google PageSpeed insights, many of you probably heard about that and use that to check and fix performance and then Google Business Profile for local SEO boost. So, the results ranked top three on Google in less than 24 hours, which is crazy.

Tyson Mutrux 00:12:40 Generated thousands in revenues instantly. Mechanic fully booked for was after launch. So really cool. I kind of put together this table. So, basically high intent keywords. and then, you know, content supply user for technical SEO, improve the user experience, build the Google business profile, internal linking, continuous SEO agents, which was pretty cool. and then fast deployment, which is which is pretty awesome. But there we go. That's why I said this. We're we're just now through the first ones. That's what I'm saying. I'm hoping to get through everything because I packed a lot into this show. But let's keep moving. We're going to get on to the next one. And this one, I this is a person that I would absolutely love to have on the show. and I'm going to I'm going to show this to you, and I, her name is Vanessa Van Edwards. I've spoken about Vanessa Van Edwards in the past, and, for this one, we are going to, I'm going to share my screen again, and you're going to get to hear from her.

Tyson Mutrux 00:13:57 what I want you to hear. So here we go.

Tyson Mutrux 00:14:02 I'm like, oh my God, where are you from? No, don't answer this question. It's a trap. Here's what happens when you ask a question. You have like a one word answer. It's like a monster. Next time you're gonna ask this question, are you ready? Can you just share a fun fact or a story about your place? So I would say, oh, I'm from Austin, Texas. I live right down the street from Matthew McConaughey. They'd be like, really? And I'd be like, no, but I wish. And then we both laugh. Or the other day I heard someone say, oh, I'm from Minneapolis. It's where The Mighty Ducks were filmed. I'm like, oh my gosh. Best movie ever. And he talked to a young person. They don't know the main actor. Look it up. Do not get trapped by this question. Are you ready to go? Because you know that you're going to be asked to move in a better story.

Tyson Mutrux 00:14:40 Otherwise you're going to hit a conversational dead end and don't ask where you're from to someone else that's going to set you up for conversation. Instead of ask, what's the best thing about where you're from? Then you find out where they're from. And the cool little tidbit. Where are you from?

Tyson Mutrux 00:14:55 So I thought it was really cool. and she says in her post, we hear it all the time. So where where are you from? It seems harmless, but this question can quickly turn into a dead end or worse, an awkward moment. Let's flip the script by having a great answer to this question. What's your answer for? Where are you from? Tell me below. I also have a guide on the other dreaded Smalltalk question how are you? Spoiler. You don't have to say fine. so I highly recommend that you follow Vanessa Vanessa Van Edwards. she's I mean, she has some really good stuff that she puts out there. She also has a couple of books where she talks about all the different, different principles that that she teaches.

Tyson Mutrux 00:15:33 But, I thought that was a, I thought that was a really, really simple and good way to, to engage in a conversation, especially when someone when you sometimes I think we've all had these, these times where we've, we've, you know, encountered someone that maybe not the most interesting person in the world, but I think this is a way where you lighten the mood, you have a little fun with it, you turn it into a little game for yourself. I think that's I think that's a lot of fun. So I wanted to share that. I thought that was pretty good. There's another one I want to share with you. where it's it this one is on, speaking cadence and I, this is one to me, it's really cool. I like these little techniques. I think they're all really, really helpful for us as attorneys. I mean, it could be from a marketing standpoint or from a networking standpoint or, you know, you know, speaking, you're doing a video.

Tyson Mutrux 00:16:29 It could be in the courtroom, lots of different things. And that's why I wanted to I wanted to share these. And this next one is in that same vein where, it is I think it was it would be it's going to be extremely useful for, for many of you. and so that's why I wanted to share it. So here is the next one.

Tyson Mutrux 00:16:53 Learn to speak in cadence when you speak in cadence and. Time to process what you're saying. But they can also attach. The emotion that goes with the cadence is not just seductive, it is powerful. And a lot of executives don't know how to use it. They just. I've been through presentations where people just let go. They're not even listening to what's being said, and yet somebody begins to talk to them and they would say, this is our is not fine. But for the moment it is like most of. You are paying attention, but the emotion that's allowed to say, well, this is not our last offer.

Tyson Mutrux 00:17:51 But yeah, we. Learn.

Tyson Mutrux 00:17:55 So I thought, this one's really good. And I it made me think about, some, some science that I had read about or some data I'd read about some of President Obama's his best speeches and his most famous speeches and how they followed a certain cadence. I thought that was really, really interesting. And there are there are a lot of parallels for when it comes to politicians. If you go back and you can look at the, the different cadences and the different patterns of their speech. so and this is something where you, you want to practice it. I to be honest with you, I'm working on getting better at it. I'm not quite there yet, but it is. I did find it to be a really interesting thing, where you can kind of talk in these cadences and you kind of it's, it's it takes a lot of effort. But if you can get it down, it it does make you think about the people that you that you've heard speak that you remember the most.

Tyson Mutrux 00:18:57 Those are. It's because they have a cadence. It is because they have a cadence. Or sometimes it's because of the, you know, the the actual voice or something distinct about their voice. But a lot of times what it is is it's it's that cadence. And I find that very, very interesting. So try to build some sort of cadence into your speaking patterns. And I think it'll go a really long way. But all right I, I've got another one. So this is we spent so much time on that first one. I think the videos are kind of helpful because it kind of helps break things up a little bit. But let's go into the next one. This one is, this one is not about speaking. This is more of a, life advice. Okay. That's kind of more of what I would consider this one. So this is this is a good one. so this is the this story is Google Maps, but it's not really about Google Maps. And you'll see what I'm talking about.

Tyson Mutrux 00:19:55 So enjoy pretty much you.

Tyson Mutrux 00:19:59 It doesn't say you ever notice when you take a wrong turn on Google Maps. It doesn't scream at you. It doesn't say.

Tyson Mutrux 00:20:06 You idiot.

Tyson Mutrux 00:20:07 You failed. It just says recalculating and gives you another route.

Tyson Mutrux 00:20:12 That's business.

Tyson Mutrux 00:20:13 That's life. You mess up cool. Reroute. Maybe that wrong turn saved you from a worse crash. Maybe that detour taught you what the straight path never could. Maybe that scenic route was the exact view you needed to keep going. So stop yelling at yourself like you lost forever. You're not behind.

Tyson Mutrux 00:20:34 You're just.

Tyson Mutrux 00:20:34 Recalculating. And guess what? You're still going to get there. You ever notice when you take a wrong turn on Google Maps? It does.

Tyson Mutrux 00:20:43 So I thought that was pretty cool. I thought that was something, that many of us sometimes think. You know, like, we can sometimes get in our own heads and kind of beat ourselves up a little bit, as opposed to looking at the, instead of doing, you know, using RCF that Jason talks about.

Tyson Mutrux 00:21:00 Sometimes what we'll do is we'll kind of beat ourselves up and not look at the bright side of things. I did think that was really kind of a really cool way of putting it is thinking about how Google Maps does it. I have to be honest with you, I have no idea who this person is. I don't. somebody, the at the driven man, at the underscore driven man, is who shared it, but I don't know who that person is. I do, but I do think it's a really good point. I think it's a great point. it also goes to show just. Yeah, you know, you don't have to get all of the great advice from famous people. This may be a famous person. I have no idea, but, I that was great advice. I think, getting great advice from all places is a good thing, but them less. The last story is about some. These are free Google AI courses. and I think that that's that's pretty cool. on this one, it's, the.

Tyson Mutrux 00:22:05 I'm going to go through each of them. So it's from Google. They just drop them. They're all free. So no fees. they are they say no experience needed. So this is something where you can start, even if it's you're just now learning AI. You can start now with these, which is pretty cool. the first one is about learn generative AI for data analysis or analysts. I'm sorry, is that one. And so that's their Coursera. These are all I think they're all through Coursera. The other one next one is introduction to large language models. So that's probably a little bit more introductory for people that are that have never used them before. Google cybersecurity. So if you've got someone on your team that does handles the cybersecurity, that's something that people can do. introduction to image generation. So learn about diffusion models and machine learning. Understand how they work for image generation. Explore why they're gaining popularity in AI. It's pretty cool. Google prompting essentials I think that that's one that I'm probably going to take.

Tyson Mutrux 00:23:18 and this one's a grow. Google is where this one is. learned five important steps to write better prompts. Use prompts to help with everyday tasks. Make data data analysis faster, and create presentations. Create prompts to develop AI agents for expert advice and role playing. That's pretty good, I did I use role playing. I've talked about this before where, I was prepping for an eighth Circuit Court of a Court of Appeals argument, It and I use the I as the it was. This was in voice mode. I asked it to be a hot bench and it asked me questions. It was. It was pretty cool. It was very, very productive. Six generative AI prompt Engineering use prompt engineering methods to take to make text prompts better, which helps improve the reliability and quality of large lingual, large language models. Very similar to number five. However, they are. They are different. Number seven machine learning specialization. I think that's good one create machine learning models using numpy. I don't know if that is numpy, and it learn train models to make predictions and sort things into categories.

Tyson Mutrux 00:24:30 Number eight generative AI for software developers, specialization seems like it gets a little bit more advanced. Number nine Google data and analytics capstone I think that one's a really good one for anyone that has a marketing department or a tech team. So learn the important parts of a good case study. Practice analyzing real data. Find out how to use case studies when applying for jobs that we don't need. Obviously get AI skills from Google experts to help your career. That one. I think that was just more of a the last one. I know none of us are really caring about building our our, resumes. You know, that's not what we're looking for, but we're just looking for information that will help our helps our firms attend data analysis with Python. So another data analysis thing I think get getting into being able to analyze data is going to be really important over the next decade. 11 digital marketing and e-commerce certificates. I don't know how. I don't know. I don't know whether that one's a good one or not, just because digital marketing.

Tyson Mutrux 00:25:33 Yes, but I don't. We we really don't need a certificate. Well, virtual machines and networking in the cloud. That one. That's one that can be good. Instead of virtual machines that are both powerful and affordable. Create safe networks using virtual private clouds. Keep everything running smoothly with cloud load balancing and link up with on site or more multiple cloud setups. So really interesting stuff I think. there's lots of cool courses that can be, can be found if you. I'll try to put this in the show notes just because this is a so you can have a link to all of these different links. That one. this is one that, I think you'll want to want to take a look at. But lots happening in the world, lots happening in the legal space. that this is I really hope you will go back. And I hope you will use the techniques. Just think about the first story we talked about. Right. I hope you'll use some of the techniques that we talked about, because I promise you, I've been talking about this for a while.

Tyson Mutrux 00:26:38 The llms are what's going to be important in the future. So you need to be building your sites for the LMS. You gotta. I gotta remember in I talked about this in the guild. I gave the whole the layout of what it needs to be, all the things you need to have, all the elements you need to have for the LMS. It's all all that's within the guilds. If you're in the guild, you can have access to that in a job. But it doesn't. It doesn't matter if you the principles where it doesn't matter where you get the information from, you can get the information all over the internet right now. How to set up your sites for the LMS. And you you really need to do that because that's still it's still good practices for the SEO, for even for Google. It's still going to be it's not like you're going to be losing that traffic. You'll probably be gaining traffic because you're going to be building your sites better. Your sites are going to be built better for people to find them.

Tyson Mutrux 00:27:29 and so whether it's for LMS or SEO, that if you build a for LMS, it's going to benefit you in both categories. So I hope you'll go back and do that because it's really, really, really going to be important in the future. But that's all I have for this show. Have a wonderful week everybody. Thank you for watching and we will see you. Hopefully in Nashville Maxwell can go to maxwell.com. Just don't forget to mention that. Get your tickets and Maxwell can go to Maxwell. Nashville is going to be amazing. So we'll be talking about some of this stuff out out, out in Nashville. But have a wonderful week everybody. We will see.

Tyson Mutrux 00:28:03 You.

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Tyson Mutrux 00:28:28 No fluff, just real talk and tangible takeaways you can implement immediately. Go to Max events for more details.