Maximum Lawyer

Tyson Mutrux 00:00:00 Get ready because here's your host, Tyson Matrix.

Tyson Mutrux 00:00:04 Don't shut up. Don't be used as easy as a layup. Stay up. Stay up all the way up.

Tyson Mutrux 00:00:12 Welcome to the Guild live show. This is going to be a fun one. I've got some good topics to cover. Today we're going to be talking about lost leads a little. I'm going to tease a little bit of a training that we had in the Guild yesterday with the wonderful David Haskins. Number one question. We're going to do that. The number one question that job candidates should ask employers. And so this is one I think that affects all of us. And what I wanted to cover. And we're going to talk about poaching. That's a that's an article out of about meta. We're going to talk about a story that I covered a few months ago. When it comes to Jaguar and Llama, another meta story. So really, there's only one AI story here that we're going to talk about. On. But and that's the llama update.

Tyson Mutrux 00:01:02 We're going to test it out. I've not tested it out, so I waited. Okay, I waited for you all to test this thing out. And we're gonna we're gonna have a little fun with it. We'll see. But it looks really interesting. Apparently, it's outperforming maybe all of the major models. I did see a headline that it's it's outperforming all of the major models, but I, I one of the things I don't know, I mean I'm not played with it yet but let's get into the first story. And that has to do with lost leads. I want to play this audio clip that we played in the training yesterday from David Haskin. So I would love to hear your thoughts on this, I really would, I know I've got very strong opinions about it, but check this out.

Tyson Mutrux 00:01:45 All right. What do you have going on today?

Tyson Mutrux 00:01:47 Well, not too good. I'm in the process of moving out of this apartment. I'm actually in the process of moving out. My son fell down the stairs.

Tyson Mutrux 00:01:57 He actually actually was a missing reel from the apartment complex. I didn't even know anything about it. He went straight down. He's in here right now.

Tyson Mutrux 00:02:08 Right now?

Tyson Mutrux 00:02:09 Yes, at children's hospital. He's got, The ambulance just took him down there. I'm trying to, you know, get as much as I can get.

Tyson Mutrux 00:02:17 Yes, sir. First off, do you have any pictures of the stairs? And how about how many were there?

Tyson Mutrux 00:02:22 Well, the fire truck. No, but they got pictures. The landlord. They got pictures.

Tyson Mutrux 00:02:27 Okay. You definitely make sure you get a hold of those. Especially if he's out. Yeah. I want to make sure you get those that way. You'll have him.

Tyson Mutrux 00:02:35 Yeah, we got witnesses and all that.

Tyson Mutrux 00:02:38 Gotcha. Okay. So there was a missing rail, and he fell on the stairs. How old is he?

Tyson Mutrux 00:02:45 He's only one and a half.

Tyson Mutrux 00:02:47 Oh.

Tyson Mutrux 00:02:48 We feel like from the third to the second floor, you know, an outside staircase.

Tyson Mutrux 00:02:55 Yes, sir.

Tyson Mutrux 00:02:57 Yeah. He didn't fell on the ground. You know, from the outside he came from the he was on the on the porch, you know, like staircase. And then I just boom, we went down. I'm like, what the hell? And all of a sudden I was a damn missing real. So the property manager and all that was down.

Tyson Mutrux 00:03:14 Here, not down the steps.

Tyson Mutrux 00:03:15 No, no, no, it was a it was a real that was missing.

Tyson Mutrux 00:03:20 Gotcha. Okay.

Tyson Mutrux 00:03:22 Yeah. The property manager and all of them was out here. The snow was out. They looked at it. They tried to nail up another piece back. And there's another piece back up on it. So I'm trying to make some cover of my side. You know, I'm trying to make sure my son is okay. So I don't know what his condition is right now.

Tyson Mutrux 00:03:42 Yes, sir. So this happened today.

Tyson Mutrux 00:03:44 Did this happen? I will go.

Tyson Mutrux 00:03:47 Okay. Gotcha.

Tyson Mutrux 00:03:48 So what I'm going to do, I've got your intake in before I can turn it over to the attorney for review. He's going to ask for pictures of the rail.

Tyson Mutrux 00:03:58 And I mean, you can't you can't help me out. Then I can call somebody else. That's what I'm saying. This just happened, sir. Sir, I don't know what to do. I don't know how to handle it. I don't have any pictures. Property manager. Got pictures? They're all down here right now.

Tyson Mutrux 00:04:15 Yes, sir. I understand. I'm not saying that we can't help you. I'm just saying that it's good. We're going to need the pictures of that. But not only that, just the ones.

Tyson Mutrux 00:04:24 I don't have it. You have to get it from the property manager and the fire people, okay?

Tyson Mutrux 00:04:28 Yes, sir. Give me.

Tyson Mutrux 00:04:29 One second. I called them up here to do that.

Tyson Mutrux 00:04:38 Okay, so. And then the rest of it, they're on hold and the guy hangs up.

Tyson Mutrux 00:04:42 Okay. And that's that's what was on screen. Those of you that are watching, you can see that. But those of you that are listening to this on the screen, because all of the text from the call is, the transcript from the call is on the screen whenever it's playing, but So a few thoughts on this one. I don't know why it needed to be handed off to an attorney to sign up the case. Okay, it's a case. Sign up the case. Get the case up. But there was it's interesting about the wording that some of the wording she used. And I've listened to this call now several times because I've it is a really good, case study. but in the way she some of the phrasing and I catch something new every single time I just caught something new again. and so before it was the, the what I called yesterday, the dividing line, she goes before I can get this off to the attorney. And the way it sounded is, is like, basically, we can't do anything until you get those photos because she she kept harping on the photos.

Tyson Mutrux 00:05:42 Which the the photos. Yeah. They're important. They are important. Are they absolutely necessary? No. You don't need them for the to sign up to call. But the way it was worded, it was like a dividing line between him getting help and him not getting help. Right. Before the attorney, before we hand this off to the attorney. We're going to need the well. And he interpreted that as like, hey, listen, you're going to help me or you don't. And he's just wanting help. All he wants is help. That's all he wants. He just wants to help. Please help me. I don't know what to do. He called an hour after he called an attorney. After an hour after? Because he didn't know what to do. He's lost. He's lost in the woods. He needed some help. He needed a lifeline. So this could have been easily signed up over the phone. And you all could have someone out investigate in that case, in a couple hours or less, depending on how good your investigator is.

Tyson Mutrux 00:06:30 Right? He needed to be comforted in that situation. There was also clearly, I don't know if you hear the typing, the typing. She was like just trying to type away, get as much information as possible, but no empathy, right? Like she did, express something. I can't say no empathy, but on a scale of 1 to 10, she's like a five. You know, like the empathy was pretty darn low. She didn't express a whole lot of empathy. There was another thing though, which was interesting. The the what I caught just a moment ago is the one I didn't catch before is unintentionally, she escalated the situation when she's. And it's an odd thing to say because she was trying I think she was trying to be respectful, but she said the way she had said, sir, it was it's it was like it was almost like she was lecturing him in a way. It was it was like, if you if you listen to it again, that escalates it even more.

Tyson Mutrux 00:07:25 And whenever she actually and we'll get to, you know, her putting it on hold without any real notice at all. But she just kind of goes, sir, sir, sir or sir. And it was when I heard again, I'm like, oh my gosh, like that. I know what she was, she was trying to say because she goes, you know, sir, I'm not saying we can't help you. What I probably would have said in that situation something like, oh, I'm not I'm not saying that I'm, we're not going to help you. I'm just letting you know it's an important thing that like the tone of it, it's really important. That's where it's not just the things that you say to the leads, it's how you say the things and the tone that you're using. And so training your people on that is really important. So saying like, you know, oh, I'm not saying that. I'm not saying that we're not gonna be able to help you. I'm just letting you know at some point we're going to take some photos.

Tyson Mutrux 00:08:12 And if you can't get them, that's fine. We'll get them from the from the paramedics or the, I can't, I can't really say paramedics. And then the office manager or the property manager or whatever. Oh yeah. We'll we'll take care of those. We can send someone out and get those. If you're unable to get any photographs, you know, comforting him as opposed to. Sir, we're not saying we can't help you, you know. But then she she said, well, give me a second. Like she said, give me a second, I'll put you on hold or I don't even know. She said she didn't put him on hold, but she didn't say why. Nothing. Right. She just boom. Hold. Music starts and click. He hangs up. The interesting part of the story this. So David actually has a a software that he is you're selling that people can pay him for, and they were able to actually save the lead, which I thought was kind of interesting, is they were able to go back and still get that case, which which is really interesting thing.

Tyson Mutrux 00:09:04 And I'm surprised that the guy was not already signed up with another firm by the time that they called back because like a week later. But really interesting thing. But that's that is what I've got when it comes to lost leads. I thought that was a really interesting story. The next thing we're going to talk about is the number one question. That and this is, according to an article that I saw, it's the number one question that candidates should be asking us as employers. And this is from a CNBC article that I saw pop up on my phone the other day. And it's to figure out our company values. I thought this was interesting thing. You remember, this is this article is kind of written to a job candidate, so remember that. But I thought that was really interesting. So we're ready for these types of questions. This is directly from the article. Ask directly and you'll usually get those same vague buzzwords. So you'll need to do some sleuthing. So let me let me go and put this on the screen so you can actually see those of you that are watching.

Tyson Mutrux 00:10:04 Those of you that are listening, you can just continue to listen. So I'm going to read this to you, but figure out how to come to these values. Ask directly and you'll usually get those same vague buzzwords. So if you for example, if I said, hey, what are your company's values, you'll probably just spout off your core values. So you need to do some sleuthing. And that's where the job interview comes in. There's one question that cuts through the BS. What kind of person should not work at this company? I thought was a really interesting question. A really good question. What kind of person should not work at this company? People ask it are usually stunned. It almost always catches managers off guard. But that's exactly why it works. And that is it's interesting because it's very similar to our question that we asked when it comes to, you know, what would your best friend say about you? Or say something what's what's something your best friend would say that you need to improve.

Tyson Mutrux 00:10:49 That's a question that Kristen asks candidates all the time. And it's a it's it catches people off guard because they're they're thinking, oh, what would my what would my best friend say? Not what would I say. Well, my best friends say this is a very similar question that it gets it catches you off guard a little bit. So you know what kind of person should not work at this company. Right. So you're you're figuring out who's not the right fit. So you're kind of you're back Dooring. You know, how how you're figuring out what the company's core values are or what their values are. And it says, because the answers are often more honest, less rehearsed, and far more revealing. Here's some real responses my students have heard, and this is the person that wrote it. A person who doesn't want to text on weekends. Someone who wants to try out different roles. This is a place for specialists. A person who's too social. Excessive wokeness does not really fly here. Anyone who likes to work on their own too much.

Tyson Mutrux 00:11:46 Now we're getting somewhere. These answers reveal true values in high relief. I don't know what that means, but anyone who likes to work on their own. So that to me, okay, this is a team. This is a team environment. Excessive wokeness does not not does not really fly. I could say that that's probably more of a conservative environment. A person who's too social. That's to me more of a less of a team environment. Maybe, I guess, someone who wants to try out different roles. This is a place where, especially so they tell you in that answer that, you know, this is a place for specialist. So, you know, we don't want you jumping around from role to role. We kind of want you stuck in. And once they stuck in one place you're going to stay in your role. You're going to do that role. And the other person who doesn't want to text or does not doesn't want to text them again. So on that one, you know, they want communication around the clock.

Tyson Mutrux 00:12:36 It sounds like, but it sounds like it sounds like a great environment. Not really, but that was an interesting one. So be ready for that question. Right? That's a really good one. What kind of person should not work at this company. So that's a fun one. All right. Let's talk about poaching. This is also really interesting because Sam Altman had this is this was a leak from so this is from wired. This was because of a leak from a slack message that Sam Altman had sent to his team. And it's really kind of interesting. He was he was he's mad about meta and they're poaching and I, I can tell you I was when it comes to poaching, I've always kind of thought it as distasteful myself, to be honest with you. And I'm it's there's probably nothing wrong with this strategy, but I do find, I find it really hard, especially I mean, even in, like, the Saint Louis market, if I were to go and try to poach employees from other injury firms, I feel like it's still a pretty small market.

Tyson Mutrux 00:13:42 or even the not just the attorneys bar in general in Saint Louis, which is not a small city, right? It's not a tiny city. I'm a little hesitant to go and try to poach employees from other firms, and that is that that is a little. So I want to talk about this a little bit, because some of this just might be my own little my own thing I've got to get over. But this article is interesting because they talk about, you know, Sam Altman called made a poaching distasteful and a Celek to his team. By the way this is from Rohan Chung. It's a post he shared. But it's about, it's he shared Wire's article and Rowan Chung if you want AI news he is fantastic. So it's at Rowan Chung you Angie I've mentioned him on the on the show before. He's really good. In this message, he claimed meta top targets went far down their list, meaning down OpenAI's list to get to people warned of cultural problems from poaching, said salaries are being evaluated and OpenAI stock has much, much more upside.

Tyson Mutrux 00:14:44 And And then the actual article or the the slack message. Part of it is we've gone from some nerds in the corner to the most interesting people in the tech industry, at least, he wrote on slack AI. Twitter is toxic. Meta is acting in a way that feels somewhat distasteful. I assume things will get even crazier in the future. After I got fired and came back, I said that that was not the craziest thing that would happen to in OpenAI history. Certainly, neither is this. And then in the wired post, OpenAI CEO Sam Altman is hitting back at meta CEO Mark Zuckerberg's recent AI talent poaching spree. Missionaries will be mercenaries, Altman wrote in an internal memo to open AI researchers. Tell me if you think I'm wrong, I'm very I tend to agree with Sam Altman. I think that I think the poaching is a little bit distasteful. The way he's approached it to, I think, is part of the problem where they've openly said, I mean, and I think some of the numbers have been exaggerated.

Tyson Mutrux 00:15:45 I've heard that, you know, Zuckerberg was offering $100 million to to people from OpenAI. I then have heard that that's not true. Other things I've heard is like, it depends on how you calculate it. So there's lots of different things, lots of rumors out there, but they mean they openly have said that they're going out poaching OpenAI people. In this current industry, the way things are. That current industry when it comes to AI development, everything. This right now is the Wild West and anything kind of goes at the moment, I guess. And so things are rapidly changing and I could see the the need to go and get like some super elite tech people. I could totally see the need for it. So I can see it both ways. But yeah, interesting. Interesting stuff. All right. I want to go on to the new to the next story. And this is the update on Jaguar. All right. So those of you that don't remember this is one where Back. It was months ago.

Tyson Mutrux 00:16:47 But they had run a new marketing campaign. You know, it might have been the Super Bowl. Now that I'm thinking about it might have been the Super Bowl. And back then there you can see I've got a ad on the screen. Lots of colors. Right? lots of very, very colorful. It was a little odd in my opinion, based on the typical Jaguar customer. It really was lots of you know, I've got the picture of your yellows and oranges and pinks, and it was it was just. I thought it was an odd I don't know how to describe the, the commercial other than super odd. There was there was no car in the, in the commercial. And then they ran a series of clips after the, the commercial. It just was bizarre to me and I this is coming from someone that I had never I've never owned a Jaguar, although growing up I really wanted a Jaguar, I loved Jaguars. I thought they were great, even though that they they've got a British.

Tyson Mutrux 00:17:49 They're a British vehicle and they they had a history of terrible engines. Not all of them I guess, but many of them, many engines were built, were made and they were terrible. But that being said, set that aside over their history. Some beautiful cars, beautiful, beautiful cars. But not one vehicle was in it. And I mean, I've seen some really cool vehicles in their ads since, so they have started to put them in there. I think that they're shifting to an all electric fleet. I may be wrong about that, but I know that many of their vehicles are shifting to electric, and I understand the need for why they wanted to do this, because they wanted they felt that they had to rebrand because their their demographic of customers was kind of dying off. Right? They've had slowing growth for a while. Okay. But that's what comes. Here's the story. We're in July of 2025. Okay. The sales have have come out. And this is where I don't.

Tyson Mutrux 00:18:47 Who knows if this is going to continue? I don't. But what's interesting is if you go and you look at all the updated numbers. Jaguar's April 2025 Europe sales plunged 97.5%. Okay. From 1961 units sold the previous year to just 49 vehicles, marking a near total collapse during its rebranding phase. BMW, Mercedes-Benz and Audi each retained market stability, selling approximately 50,000 to 75,000 units in April 2025 across Europe. So this isn't some sort of industry trend. That's why this is that part was in there. This is a total freaking at the moment. It's a total flop. I mean, it is an absolute total flop. And the reason why I want to talk about this, this obviously is not for it's not a car industry show, but it is something where we got to talk about branding and things like that, and you have to really protect your brand and your reputation. And if you don't, you could really alienate your core customer base, your core client base. And if you don't or if you do, you could be in a lot of hurt.

Tyson Mutrux 00:20:08 Just think about it. If you if your sales plummeted 98%. Let me think about that 98%. That is, I would be terrified if I were running Jaguar right now. If my law firm lost 98% of its sales, I would be terrified right now. So it's a it's a it's a warning message is what I'm saying is be careful when it comes to your branding and and and protect your brand. Be consistent with your brand because it's I mean, when we talk about brand, we're really talking about reputation. It's what we're talking about. So be very, very careful with your reputation. All right. Let's get into the last story, which is llama. I guess that's how you say it. I think that's how you say it. But I figured we can have a little fun with this. And I wanted to test this thing out for the first time. I waited for you all to do it. And so this is what changed the outfit in my video to a space cadet. So I that's that's one that's like one of the first ones in here.

Tyson Mutrux 00:21:08 I did pull up because I saw that as one of the options. I was at an awards ceremony last night, so my parents got best. I guess they called it basically best mechanic and, Columbia. So best auto garage or what? I think that's what they call it auto shop. I get best attorney, I say, but it's really the firm got best attorney. That's that's the way I look at it, because the firm is what makes it so special. It's the people. So it's not me. It's the people that that do it. They make me look really good. But I figured, look, we can do that. I was going to try to take that photo. And so let's change the outfits into this photo to space. What? I remember what they had on there, Astro was the astronaut outfits. A little space outfits is what I'll say. Space outfits. That was one of the options there. So I was like, let's just do that. Oh, you know what I did? I uploaded the article on accident.

Tyson Mutrux 00:22:02 That was not let's do that again, because that that was the article about the figuring out the company's values. So that clearly was a fail on my part. So let's do that again. Let's see upload an image upload. And oh, that's because I don't know if you all have Max, but if you have to convert these to a JPEG sometimes. So we're going to do that. And I'm going to that way we can file. We're going to save as Us. JPEG. And then that way or png file. And that way I can actually upload it. That was causing part of the issue. And we'll do that. See this is the part of the problem of doing this in real time. Okay. Here we go. We're going to do this again. And it's uploading. And I can actually spell photo correctly here. So those of you that are just listening to this, what I'm doing is I'm uploading this photo and I'm going to see we'll see what it does. So I'm asking there's three people in it.

Tyson Mutrux 00:23:09 Me my mom and my dad. And we are going to see how this how this does. So we're going to change the outfits in here. Let's see if it does. Oh my gosh it did a pretty good good job. So it's got those that little ring that goes around the neck for like the helmet thing and didn't it only gave that ring to my dad. It didn't give him the full outfit, but it changed the clothing for me and my mom, although it didn't change my suit jacket. Now what? I part of the reason I want to do this is that it is a it's a difficult one because there's three people in it and it's got we're holding. My mom and I are actually holding our awards in front of us, so I didn't think it'd be a it would be very accurate at all. But to be honest with you, it's done a pretty decent job. AD space helmets to the photo. Oh wow. There's a there's an option to animate it. That's kind of cool actually.

Tyson Mutrux 00:24:04 Add us putting on space helmets and we're going to animate that. Let's see how that goes. If that works I will be pretty darn impressed. And there is on the right side of this, it kind of shows what's happening. You've got the normal chat window okay. So it's kind of it has us kind of moving our heads around. It does not have us putting on any space helmets. It also makes our faces look really kind of odd. It made my mom look younger, I can tell you that. So that that part's interesting, but. Yeah, that's llama. check it out. Let me know what you all think. That's it's something to play around with. Another. Another tech tool to play around with, which should be fun. But that's all I have for you this week. Have a wonderful week, everybody. Thanks for joining me. We will see you later. See you.

Tyson Mutrux 00:24:56 And next mastermind in New York City is sold out. But don't worry, there's still time to get your tickets to the mastermind and Max Law Con in Nashville in October.

Tyson Mutrux 00:25:07 Max Lorcan is three days of immersive learning, powerful insights, and meaningful connections, all designed to provide actionable strategies you'll take back to your firm and implement right away. No fluff, just real talk and tangible takeaways you can implement immediately. Go to Max events for more details.