Maximum Lawyer

Tyson Mutrux 00:00:01 Get ready because here's your host, Tyson Matrix.

Tyson Mutrux 00:00:14 Welcome back to the Guild live show. I am Tyson Matrix. I have an interesting one. It's been a really odd week when it comes to things in the news. it it's weird because, some of the articles are saying there's not a lot going on with AI. There's also a lot going on with AI, so we're not just going to talk about it. There's other things too. It's just it's just kind of a weird news week when it comes to stories. so some of the things I want to talk about, there's one story that I did want to talk about, I want to talk about next week. And I thought that was. But I'm going to give you that teaser. I'll kind of leave that one there. But, it was just kind of an interesting week. but it was kind of a fun one to put together as well because of that. It did force me to be a little bit more creative when it comes to what I was going to talk about.

Tyson Mutrux 00:01:04 so that's always kind of a fun, fun little challenge for me. But the, the, the I'm going to be talking about, a little bit when it comes to Fiber Fiber's new Gary, we're gonna be talking a little bit about virtual humans. So some virtual salespeople, which is. That's an interesting one. a video, whether or not you got you got eight minutes. That was an interesting one. Cleo con job. That's kind of the play on Cleo Con, but I'll explain. We'll explain, in a few. And then what is in your cup? That. That's a fun little video. We're going to play near the end to more of a that's more of like a feel good kind of a video. We'll play a short one, but it's gonna be a good one. First up though, we're going to be talking about fibers Gary. And this is an AI generated, character. Gary is. That is, it's in a it's in a video. And I'll share the article with you too, because it's it's an interesting thing I.

Tyson Mutrux 00:02:11 What's odd in my opinion, about this in particular when it comes to Gary, is that it it seems to be that Fiverr is, kind of going around its base of, of people that are actually doing the work, the gig workers. So Fiverr showcases AI produced videos for tapping into viral trends. Okay. And the freelance platform wants marketers to use its artificial intelligence tools to disrupt the industry model. So it does say it wants marketers to to me. And that says, okay, well, you know, we'll just instead of hiring these freelancers, we'll just freaking use it ourselves as the marketers. this is, this article in particular. It's from Marketing Dive Comm, in case you want to know, in the article, Fiverr, a freelance online marketplace, introduced Gary and artificial intelligence generated brand character on Monday, August 18th. There's a video attached. We're going to play this as well. A video depicting Gary and a number of scenarios showcases fiber's ability to quickly generate video marketing content with AI and freelancer prompts so marketers can reference viral moments while they're still relevant.

Tyson Mutrux 00:03:30 So check this out. Here's the video.

Tyson Mutrux 00:03:32 Let me get this straight. You're saying that we and everything around us are made by AI professionals on Fiverr? Yep. Well, if they're so professional, why did they make this coffee taste like soap?

Tyson Mutrux 00:03:45 I'd be careful with that skepticism.

Tyson Mutrux 00:03:46 Gary, why do you think they'll use their godlike powers to get back at me? You know what? Bring it on.

Tyson Mutrux 00:03:58 Oh, you're leaving me for him? What do you mean, you can't? Get out? What are you doing? Don't you know your own son?

Tyson Mutrux 00:04:06 Does anyone smell.

Tyson Mutrux 00:04:06 Anything?

Tyson Mutrux 00:04:07 I think there's been some kind of mix up.

Tyson Mutrux 00:04:09 They're screaming your name from beyond the grave. Oh.

Tyson Mutrux 00:04:31 Well.

Tyson Mutrux 00:04:34 Still tastes like.

Tyson Mutrux 00:04:35 Soap.

Tyson Mutrux 00:04:48 This stuff's actually kind of nice once you get used to it.

Tyson Mutrux 00:04:55 So that is. That's Gary. an interesting one for sure. I wonder kind of what, Because you can tell a lot. A lot of those characters were AI characters. They were not actors, which is just interesting.

Tyson Mutrux 00:05:11 because I do wonder what actors actually think about that. The effort arrives as marketers continue to embrace AI, with more than half of ad buyers using the tech for video creation, according to recent AI or AB research, pairing the tech with fibers freelancers for creative ideation could be a way for the platform to differentiate itself. Differentiate itself as brands continue to rely heavily on popular cultural moments to try to break through and build awareness with consumers. The stunt takes specific aim at the agency process, and is intended to demonstrate how freelancers are able to use fiber's AI tools to deliver a agent quality content at a fraction of the cost and time. The push is exclusive to social media and includes no traditional media buy. In one scene in the video, Gary falls off a tower as you saw tower of Cans while wearing high heels, a reference to the Nicki Minaj Heel Challenge, which started gaining social media traction at the end of July. Yada yada yada. so and then it kind of talks about their revenue at the end.

Tyson Mutrux 00:06:18 It's a little confusing to me as to what it is, and I know it sounds like they're trying to funnel people into their freelancers, but I don't I do wonder if there's something that's like, let's say I just want to hire stand up as a sign up as a freelancer. What's what's to stop me from doing that and then using the AI myself? I wonder if they've got some sort of failsafe in there to prevent that from happening, if it's that innovative of a product. So we'll see. That's an interesting thing for you all to check out. If you do have some videos you want to hire some freelancers to to do. I know for Max Lacon we are using not for AI, but who knows, maybe they'll put something together. We're we're using Fiverr to test out some people for some video stuff for Max Lorcan and for actually at the conference. Not not like ads or anything, but, for the conference. So remember, get your tickets. By the way, we're almost sold out.

Tyson Mutrux 00:07:11 you're going to miss out if you don't get your tickets of Maxwell Comic-Con. That was intended to be a plug, but it's one of those things that we are using Fiverr for something. All right. The next story we have up is this. This one is another one about AI and it's about virtual humans. This is one that is, from wired Chinese virtual human salespeople are outperforming their real human counterparts. The reason why I brought this one up is because of the points that were made in this article. Okay. built using AI technology from Baidu and Deep Sik. The virtual live streamer sell everything from wet wipes to printers 24 hours a day, seven days a week. Sales is not something I saw. I know, and by the way, I'm before I finish what I'm about to say. Yes, I've heard people using about AI, using AI for phone calls and answering and all that. I've definitely heard that. What I did not foresee is that salespeople would be one of the ones that are replaced so easily.

Tyson Mutrux 00:08:19 I saw a post by someone yesterday, unrelated to this article, that was talking about how, their, one of their people had, you know, made one of their I said people, one of their AI agents had made $5,000 in like two hours or something like that. and, and then it, it was talked about how over 24 hours, how much he was making in they compare that to what a sales person normally makes in a day, and it was like $1,500, something crazy different, different when it comes to and I can't remember the total amount for, that the AI agent over the 24 hour period. But they talked about how the the agent doesn't sleep, right. The agent just goes 24 hours a day, which allows it, you know, you have way more time. You have about what was it, 16 hours? If you're if you're giving the human salesperson full credit for the eight hours, which we all know that they're probably not working the full eight hours just because we're humans and you kind of wear down.

Tyson Mutrux 00:09:22 So you're talking about a, an agent that goes 24 hours versus, let's be honest, like maybe four hours of real work. That's probably what it is. That's it's kind of an interesting thing. But, in this, the the salesperson hawking both brother printers on Taobao, works hard, Like really hard at any time of the day, even when there's no audience on the Chinese e-commerce platform. The same woman wearing a white shirt and black skirt is always live streaming, boasting about the various features of different office printers. She has a phone in one hand and often checks it as if to read a sales script or monitor or to or monitor the viewer comments coming in. So it's an interesting thing we've got here, and we're going to see if I can pull up the video of, of this, this bot AI bot, but it doesn't have the video actually on here. the technology has allowed companies to make their live streams. I would skip down in the article, quite a bit. I'll, you know, I'll go ahead and pull this on the screen so people that are watching it, you can actually see it.

Tyson Mutrux 00:10:37 What I'm reading here and those of you that are listening, you can just listen along. The technology is allowed companies to make their live streams run 24 seven, 365 days a year, and what has become the most powerful marketing channel in China today? In 2024, over one third of all e-commerce sales in the country are estimated to have happened on live streams, and 1 in 2 people has shopped while watching a broadcast, according to a report published by China International Electronic Commerce Center, a government affiliated research institute. And the company they're talking about is the PLT off. So platform PLT FM. It's in its that's all caps platform is not the only company working in this space. In June, Baidu, one of the largest companies tech companies in China, hosted a livestream session featuring an AI version of Luo Hao and e-commerce influencer. With millions of social media followers. I'm sure I screwed that name up, but the six hour livestream session drew over 13 million views and generated over 55 million RMB. That's $77.7 $7.7 million in gross merchandise sales.

Tyson Mutrux 00:11:43 Yada yada yada. Here's what's interesting, right? There's a lot of attorneys that are doing. The more the transactional work, the mostly the estate planning attorneys that are doing webinars. Imagine if you've got something like this going 24 hours a day doing these webinars for you. That's something that's could you're talking about just going you do one an hour so you have one an hour or how how many you want to do and boom, I'm assuming that a lot of these take an hour or so. You can do 24 hour 24 in a day, as opposed to what if you do 1 or 2 in a day? I don't know what the typical schedule is, but you can do something like this. Is that effective? That's pretty incredible. let's see if I can actually find one of the it doesn't look like it. So there's another article from wired inside the startling, startling, chaotic rise of Alibaba's Singles Day bonanza. So it's a completely different article, but it doesn't. It doesn't show the actual. Here's another one about promoters getting paid, and then it doesn't actually show the, this software.

Tyson Mutrux 00:12:53 that's something I really wanted to see, but it doesn't show it anywhere. But it would be really kind of nice if we could. We could show that. And here's another one. The meteoric rise of Teemu and Pinduoduo and what might finally slow them down. So that's another article where it's got some, I think some pretty cool articles sometimes. So we'll take that down and we're going to go into our next story, because I want to make sure that I can get to everything. And I am a little bit behind schedule when it comes to the show. So we're going to keep going. Got eight minutes. All right. This is a good one. I couldn't wait to show this to you. This is Simon Sinek that is going to be talking here. And I'm going to show I'm going to throw them up on the screen so you can Watch this video, but I like Simon quite a bit. He's got some really good books, but, Check out this video.

Tyson Mutrux 00:13:47 Friend of mine. I went to her house for dinner.

Tyson Mutrux 00:13:50 Hadn't seen her in a couple of weeks and just sort of catching up, I said, what have you been? She goes. Last week was really, really rough. She told me what happened. I said, why didn't you call me? She goes, I did like you didn't. She says, like I did. So I pull up my phone to prove to her that she didn't. And there and there, the text, it says, what are you doing? Want to come over? What have you done on Thursday? I'm like, you mean these texts? The one that sound like every other text you've ever sent me? How do I know that? That's a cry for help. And so she'd read this article that said that when somebody is in need, all they need is eight minutes of attention for the friend to feel not alone, not to solve a problem, but just to feel not alone. And so we came up with a shorthand with each other. Which is when we're in need.

Tyson Mutrux 00:14:38 We text each other and say, do you have eight minutes? What that means is I need you. Anyone can step out of a meeting or step out of whatever they're doing for eight minutes to call a friend and say, are you okay? You're not going to solve it. You're not going to. You'll get it with them later for an hour or two hours, whatever they need, but just long enough to feel not alone. And the people who feel guilty calling you because don't want to bother you or interrupt you, and nobody feels guilty for taking you. So my ask is adopt these little practices and be a bit of friends to your friends. A friend of mine.

Tyson Mutrux 00:15:13 I absolutely loved that when I when I heard that I was thinking, wow, what a a beautiful way of reshaping someone that's, you know, in need of talking to someone and, in a way of that being too overbearing in a way of not seeming like you're kind of nagging or whiny. that. Hey, like, I just, I need somebody I gotta talk to.

Tyson Mutrux 00:15:42 So I, anyone that has my cell phone number that if you're a listener or a viewer, feel free at any point just, you know, got eight minutes or do you have eight minutes? Feel free to text me. I'll know exactly what you mean. Happy to talk to you. If you get one from me, know that that's. You know I need someone to talk to. yeah. You know what? Yesterday was kind of one of those days to be. If I'm being complete or, I guess, Monday. I guess I didn't really need it was one of those things where it was a really, really rough day because I had that morning, I deposed the, the girlfriend of the person that's accused of murdering one of my best friend's dads. And that was a really tough one to do. And it was like one of those things that it was like it was. It was just kind of hard to get through. I had to kind of push through and, and then afterwards I just kind of had to just decompress, and I, I, I.

Tyson Mutrux 00:16:44 If someone else is going through something like that where it's like a tough day, I'd love for them to if they if the best way for them to decompress is just, to call and talk to me, I'd be happy to just kind of help walk them through that and just listen, you know, I didn't need to call anybody. Some that I just needed some time. But, we all we all deal with those situations in different ways. And, that's why I love this, that, that video so much. Because he makes it so simple. Right. You're cut kind of kind of cut through it. some people have, like me, have problems sometimes admitting things like that. And so just saying, hey, I got it. You got eight minutes. It gives me someone like me, that ability to let you know, hey, I'm like, I'm hurting. You know, I, I need to talk to somebody without actually saying it, because I'm not someone that will say it.

Tyson Mutrux 00:17:34 I'm just not. I'm telling you that now. I won't tell you that because I'm not. I'm just I was I was made different by I was raised differently. And so I just don't that's just not how I do it. But so I would say something like, hey, I got eight minutes. Like that's something that, I would totally say. So, hopefully, if hopefully that's useful to, to some of you where and maybe it's also a message to maybe, answer the phone when people call. So let's get to our next episode, Cleo con. All right Cleo con job, I'm going to tell you right now, I don't I'm still confused by how I feel about this and why I feel the way I do. Okay, I'm just so I'm not. This isn't something where I've completely made up my mind on it, But something feels weird about it. Something feels odd about it. And I'm going to pull up the article right now. And it's from Business Insider, which I think is kind of a yeah, it's a it's not something I typically would cite, but this caught my attention.

Tyson Mutrux 00:18:50 The, the, the title is what caught my attention. And I'm glad I actually went and read the article because it's misleading. That being said, it's not fully misleading. The the article. This is part of the reason I don't like Business Insider that much, because they they have a lot of these headlines that are kind of like this that don't really tell you the story, but the title of the article is Cleo built its empire on small law firms. Now it's spending $1 billion to buy a seat at the table, a big, big loss table. My first reaction was like, that's that's that's BS. That's. That's like the bait and switch. It's it's like you built, it's like what it said. Like you built your empire on small law firms. And I know it's not always small versus big and all that, but I guess part of it maybe comes from I'm dealing with these insurance companies all the time, fighting, fighting these insurance companies. I know there's a lot of injury firms that use Clio, and they're fighting these insurance companies, these big companies, these big firms that are hired by these big insurance companies.

Tyson Mutrux 00:19:56 And that's maybe part or part of what kind of chaps me a little bit about this. But there are some points out here. so Clio just made the largest deal in legal tech history, buying Velux for $1 billion. Though Clio is far from a household name, the deal could wreak havoc on the legal industry. I'd say it's when it comes to like, law firm ownership, I would call it probably. It's probably a household name in my opinion. Cleo's bet has two ambitions bust up the legal research dwarf duopoly and sell into larger firms. Okay, so this is where I am very torn about this, because those are two big ambitions. what what chafes me is the getting into the larger firm market. However, I also have a big problem with the big two when it comes to legal research. A big part of what I have is that they bought one of them. I'm not going to mention who they are. They bought case text essentially to kill it. And now case text is no longer a thing that really makes me mad.

Tyson Mutrux 00:20:58 Case text was a great product. They had co-counsel. It was. And they bought it because they knew that it was. They were they were becoming a they were a legitimate competitor. That's what they were becoming. And you could get their services for a fraction of the cost. And so that, that really that really chaps me when it comes to them. So if Clio can come up with something, if by by buying V Vlachs. That is, their goal is to to break up that duopoly. Okay, I am I'm okay with that. when Cleo bought Velux for $1 billion in June, it called the acquisition a turning point for the future of legal work. So far, industry watchers aren't convinced Cleo is one of the legal text dinosaurs. For nearly two decades, it's sold the unglamorous software that law firms use to send invoices and track cases. The $3 billion company which like unglamorous over. That's one of the most important softwares that we have, if not the most important software. That's why I think it's crazy.

Tyson Mutrux 00:22:00 But the $3 billion company has enjoyed a recent growth spurt, adding $100 million in revenue annually for two straight years. Pretty good. The company it scooped up, Velux, is a different animal, a pioneer in legal research and the closest thing yet to a serious rival to LexisNexis and Westlaw, both deep repositories of case law. It builds a vastly vast digital law library and more recently layered it layered in generative artificial intelligence to help lawyers search it. So that's in a nutshell. What what it's about. it's it's a pretty it's a as you can see, those of you watching, it's a it's fairly, fairly long article. But in a nutshell, that's what's about there is at the it ends the article with history suggests Cleo may not get the warm welcome at once. I do wonder how, big law will respond to this. part of me wonders are they going to be offended? oh. You know, little law. You know, little law software's coming in and wants to wants us to to pay for their services go away.

Tyson Mutrux 00:23:16 Kind of a thing that's going to sort of the ivory tower that I picture, but who I shouldn't be so hard on them. I'm kind of cranky today. let's move on to the next story. Good luck Cleo. Hopefully you can bring up that duplex. That would make me very happy. I don't know about the other stuff, so I'm still kind of torn on it. All right, the next story is what's in your cup. It's a video, that, I think this is a good way of ending. Ending this video. I think it's it's, this show. It's pretty good. and let me try to pull it up. It's another one that I found on X, and here we go. Let me know what you think.

Tyson Mutrux 00:23:55 Buddhist monk asks his students a question. He said, if you're carrying a cup of coffee and someone bumps into you, why did you spill the coffee? Each and every one of his students said, because someone bumped into me and he said no. The reason why you spilled the coffee is because that's what you were carrying in your cup.

Tyson Mutrux 00:24:15 If you were carrying water, you would have spilled water. Then he said something profound. He said, whenever life shakes you, whatever you're carrying is going to spill out. So if you're carrying fear, jealousy, anger, grief, that's what's going to spill out. But if you're caring, love, compassion, kindness, empathy, that's what's going to spill out. So each and every day you should pause and think to yourself, what am I carrying in my cup today? I like that.

Tyson Mutrux 00:24:58 I like that too. I wish I could give credit to this gentleman. I don't know what his name is. He could be like a big influencer. I do not know, I don't know. So I apologize to him. Apologies to him, but it appears his handle on TikTok is global mind apparel. So global mind apparel. So at Global Mind Apparel thank you. They give you a follow. I don't I'm not on I am on TikTok but I don't get on TikTok. So hopefully he's on something else that I can follow on.

Tyson Mutrux 00:25:28 But I, I like the idea. It's a good reminder that, feelings can be like germs, right? So a smile passing on a smile to someone can make someone happy doing something good for them. Open the door, picking up something that they dropped. Great. those things tend to happen when you're happy. You're in a good mood. your reaction when you're not in the greatest of mood, it can. It can definitely spill over. And I. I like the way he did that. I like I like a lot of things about the video, but I like the whole concept. I like the way he ended up with saying he liked that because we're very positive. But, also filling your life with love and everything, I, I think that is that's really good. So I, I, I definitely want people to be happy. you know, happy people. It just makes for, you know, better world. It really does. It's one of those things where, if, you know, I would love for everyone to be happy.

Tyson Mutrux 00:26:27 Although happy is one of those things I've talked about before, it's not a destination. It's one of those things where, things ebb and flow. People have bad days, have good days. leads back to kind of that, got eight minutes, right? sometimes we have tough days, and sometimes you need eight minutes, and you gotta you need to talk to somebody to turn your day, day around a little bit. Your interactions with your employees, your coworkers, your you know, your children, your spouse, court people, jurors, all of that comes through, comes through very, very easily. so just be very conscious of what's in your cup, and hopefully it's full of love and happiness and joy and all the good stuff. So, so that was a good way of wrapping up the show. So hopefully you got something from this. Whether it's, you know, saying hi to Gary, the virtual human salespeople, whether you got eight minutes or not. the Cleo, acquisition or what's in your cup.

Tyson Mutrux 00:27:28 Hope you got something from it. I will talk to you next week. We'll see you later. Bye, bro.

Tyson Mutrux 00:27:35 And next mastermind in New York City is sold out. But don't worry, there's still time to get your tickets to the mastermind and mass walk on in Nashville in October. Max Law Con is three days of immersive learning, powerful insight, and meaningful connection, all designed to provide actionable strategies you'll take back to your firm and implement right away. No fluff, just real talk and tangible takeaways you can implement immediately. Go to Max Lau Events Comm for more details.

Tyson Mutrux 00:28:10 We're known for my style and identity.