Why Most Law Firm Brands Fall Flat (and the Brands That Break the Mold)
Watch the YouTube version of this episode HERE
Are you an attorney looking for strategies for content and AI? In this special LinkedIn Live episode of Law Subscribed, host Matthew Kerbis (“The Subscription Attorney”) welcomes Tyson Mutrux, co-founder of Maximum Lawyer and practicing injury attorney. They discuss the evolution of legal podcasting, the importance of delivering valuable content, and strategies for effective law firm branding.
Matthew and Tyson talk about the importance of valuable content over production quality. Most people will value good content over the quality of how a video is produced. As time goes on, it is important to invest in good production equipment and tools to enhance your content. But, if your content is good and of use to people, they will listen or watch despite how it looks or sounds. As content creators and attorneys, it is important to listen to what your audience wants to learn so you can keep them engaged.
As AI progresses, the types of tools will become more mainstream within law firms. Law firms are perfectly equipped to take on AI tools and integrate them into a system. Whether it be intake, case management, bookkeeping, invoicing or research, AI tools like Grammerly, Perplexity or Calendly are great for managing law firms. Matthew suggests utilizing a Roku system, where all of your favourite AI tools can be managed in one place.
Take a listen to learn more!
05:49 Content Value and Audience Engagement
13:19 Law Firm Branding and Trade Names
18:31 Geographic and Niche Branding Strategies
24:42 Metaverse, Blockchain, and AI in Law
36:00 Subscription Models and Tech Industry Shifts
39:31 Legal AI Research Tools and Law School Training
Tune in to today’s episode and checkout the full show notes here.
Connect with Matthew Kerbis:
Website
Matthew and Tyson talk about the importance of valuable content over production quality. Most people will value good content over the quality of how a video is produced. As time goes on, it is important to invest in good production equipment and tools to enhance your content. But, if your content is good and of use to people, they will listen or watch despite how it looks or sounds. As content creators and attorneys, it is important to listen to what your audience wants to learn so you can keep them engaged.
As AI progresses, the types of tools will become more mainstream within law firms. Law firms are perfectly equipped to take on AI tools and integrate them into a system. Whether it be intake, case management, bookkeeping, invoicing or research, AI tools like Grammerly, Perplexity or Calendly are great for managing law firms. Matthew suggests utilizing a Roku system, where all of your favourite AI tools can be managed in one place.
Take a listen to learn more!
05:49 Content Value and Audience Engagement
13:19 Law Firm Branding and Trade Names
18:31 Geographic and Niche Branding Strategies
24:42 Metaverse, Blockchain, and AI in Law
36:00 Subscription Models and Tech Industry Shifts
39:31 Legal AI Research Tools and Law School Training
Tune in to today’s episode and checkout the full show notes here.
Connect with Matthew Kerbis:
Website
Creators and Guests
Host
Tyson Mutrux
Tyson is the founder of Mutrux Firm Injury Lawyers and the co-founder of Maximum Lawyer.
